Natalia

Yeah, absolutely. So the product that I sell is a brainchild of a social media expert who has been in the space for 20 years. His name is Brendan Kane.

Awesome. Thank you.

They are absorbed in taking this information right now.

I said they're absorbed in taking all of this information right now and thinking of how it can apply to my next call.

Yep.

The guy's legit. He first recognized the opportunity for utilizing social media and then you way back when my space was just around. So it's been like.

He's been around for quite some time. He's worked with the likes of Mindvalley, Taylor Swift, Brianna. So like there's a lot of expertise there. And I work for his company called Hope Point. It's his brainchild. And essentially what we do is we work with solopreneurs, entrepreneurs, business owners or content creators who are looking for a method formula driven approach.

Based on science and data on how to go viral in their own way in a rinse and repeat structure that they can repeat, essentially giving them empowerment and authority over the way that they create and post content.

Yeah. So it's a consulting service. We work with people one-on-one.

Exactly.

Everything except for Twitter.

Yes, I have to use more industry jargon. Essentially, it's reverse engineering viral content to make it work for you specifically.

This is all organic.

Yes, exactly.

So anyone who's, honestly, we work with everyone, everyone from like a grave digger to a coach. We work with a lot of digital businesses. So people who are in the coaching space or, you know, e-commerce and things like that. So anyone who's really a core believer in building their personal brand or their business brand on social media.

They don't have reach. They can't get their message across.

Yes, exactly. How to communicate with people.

Mostly to drive more business. Everyone is here. I mean, it's all fun and games for people. So you do get like the 1% or 2% of the people being like, I want to change the world, but it's rare. Most of them are there to drive revenue.

So essentially, this is just a really great way to market yourself and tell your story.

Views, essentially, the easiest metric, because this is all organic. If you are getting, like, significant amount of views, like we're talking a million views per post, And consistently, like if you're creating content that gets like a few hundred thousand views, millions, 17 million, whatever it may be, that would be the easiest way to measure progress.

Because most people that I speak to have not had more than like 5,000 views per post.

Yes.

All right. Okay, Kayvon. So Hookpoint can definitely help you with the issues that you're having with your business, which is you're just not able to leverage the current method of mass communication in the right way to reach your target audience. but at the same time to have mass appeal.

So what we do at Hoke Point is one of our trainers, who's been handpicked by Brandon, is going to work with you one-on-one to design a social media strategy with you and for you within the confines of who you are as an individual, what your business is, what your goals are for you personally or for your business. And what your parameters are.

So if you don't want a very expert level kind of high production value content, we'll work within that range. So we'll pick something that's going to give you jazz and excite you into content creation.

And essentially, just as the reason that you've been struggling with creating content and, you know, doing it multiple times a week and not really hitting the right audience or getting the right numbers is like everyone else that I speak to, you just don't have the right steps to do it. So a lot of people get into social media thinking that, oh, it's so easy.

The entry level, the barrier to entry is so low. I can just go in and create content. And then they go in and they get nothing. So they put in a lot of effort. They don't know what the hell they're doing. They're creating content and they're not getting the views or the reach or anything like that. The reason for that is they actually don't know how to do it.

The system is so sophisticated that if you don't have the right strategy, if you don't have the right approach, if you don't have a way to do it week by week and you have no controlled variables or data points, you're not going to see success because you have no idea why you're getting the results that you are.

Yeah.

Thank you. Hi, Kayvon.

Yes.

Yep.

I am in Vancouver in Canada.

Well, it completely changes everything.

In high ticket closing for just over a year. Over a year. But in sales, sales and like different aspects of it, mostly in tech, over 10 years.

Uh, to simplify.

Okay. So what we can offer you is a structured approach in the way that you can create your social media content, having full control over what you create. and having a rinse and repeat structure to your content that you can post every week and get millions of views as you do that. We've done that time and time again for so many of our clients, and I have no doubt that we can do the same for you.

Changes everything.

Yeah.

Yeah.

So it's going back to here's what you can get with our program that solves your issue right away. And then... but getting them to imagine what it would be like at the end of the process, stating the results that they will actually achieve.

As a result of what we do.

Okay. That makes a lot of sense.