Natalie Dawson

And we give back to them either in the form of actual services where we will do their marketing for them.

We will recruit people for them.

We will do their bookkeeping for them.

But then we also have a massive events component of our business where we train business owners on how to hire, how to recruit themselves.

So they don't need to hire us to do it.

I actually prefer it when people don't hire us to do this.

Because I think it's so important for business owners and the leaders inside those teams to actually get the competence in that skill.

So if you use, yeah, of hiring or their books, if business owners don't understand how to read a P&L and the importance of a balance sheet, they're always going to abdicate that work to somebody else.

And at some point, that is not going to work for them any longer because I don't actually know what that skill is.

So I'm trusting that Steven can come into my business

Stephen seems great.

I know him from church.

I'm just going to let Stephen do this.

But I don't know that Stephen only knows how to do this to a $3 million business.

And I need it to be a $10 million business.

There's no education system that exists for business owners to help them identify that today.

I ultimately think that this comes down to the character of the person that is doing the business.

Because if you look at people that you can partner with in business, it is incredibly challenging to make something truly successful.

Even if it's the best business model in the world, you figured out marketing, you figured out operations, you can scale it.

If the person is a piece of shit and if