Natalie Dawson

the person is not somebody who is ethical and is somebody who's compliant and isn't somebody who wants to win.

To me, those three things go hand in hand because to me, it doesn't matter what the business model is.

You could give me a roofing business.

You can give me an HVAC business.

You can give me a wellness company, a marketing agency.

The principles that I thought to be true, many of them have held true over the last six years since 2019.

Many of them are still very applicable around standard practices for accounting and how you recruit people.

Certain tips and tools help you.

with different platforms that you can use for these things.

But for the most part, those things actually haven't changed.

But what I've learned painfully over the last six years is everything is about the people that you do business with and the partners that you choose and the people that you allow in your inner circle.

And so that is the case for your own business, but that's also the case for the businesses that we help.

And I can watch the most incredible business owner come into our organization.

She's...

wanting to win.

She's excited about what the future can look like.

She's going to take all of the notes and actually go home and implement those things.

But if she has somebody in her life, say it's a spouse, say it's a kid, worse yet, it's an employee that she's paying to help her.

Like that's the irony.

You pay people to help you.