Natalie Dawson

their health and providing them with solutions for optimizing their health is just, it's continued to grow for ever since COVID.

And it's going to continue to grow with different types of amenities at gyms with different types of technology that people are inserting into what a traditional, I one time, I recently went to a facial clinic.

my favorite thing, my hobby.

I went to get a 60-minute facial.

And they integrated IV services into that facial experience.

Well, what else could you do that allows somebody who is sitting in a chair for 60 minutes to add revenue to that business that's connected to their health and well-being?

Those types of innovations are happening in small markets all across the world.

People love their pets and people will spend money on their pets.

People will spend more money on their pets than they'll spend on their kids.

And then they'll spend on themselves.

I mean, if somebody has a dog, I recently talked to somebody who told me that she was doing Reiki with her 12 dogs.

I mean, it's just the level of...

interest that people have in taking care of their pets.

I think what's happened in that marketplace specifically is as business owners and high-income earners make more money, and they do have these pets, these things that are dependent upon them that aren't yet children, they want to spend their discretionary income on making that

pooch, that is their new best friend, Fido, comfortable making him be well through all sorts of offerings because I feel bad and it can actually pay off my guilt by providing Fido with a caretaker and nail polish and EMF therapies.

Welcome to Being an Entrepreneur.

And transitioning that to having other people help them is part of the process.

And so there is nothing wrong with this business owner.

It's just that they don't technically know how to train somebody to do what they do well that then allows the business owner to focus on the business owner's primary role.

And that primary role should be to generate revenue.