Natalie Dawson

And if I didn't think that, it would be hard for me to trust some of his recommendations because I brought on a C-suite team member earlier this year who had all of these fanciful ideas and this, you know...

the big names, and you think that they're going to bring on all these things, but they can't actually contextualize what their experience is to the core business because they don't understand the core business.

And then it ends up disenfranchising the team members that they're responsible for working with.

And I have seen more often than not that trusting too early on without that founder getting the necessary skills ends up in the luck of

Instead of this was a strategy because I knew and had certainty about what was going on and I'm good with what my four walls are.

This is what you are going to bring that is incredibly additive to that core business.

But that rigor and that discipline has to be there from the founder first.

One of my favorite quotes from Grant Cardone is to the extent you are sold, you will sell.

So if you're not sold on yourself, on your business idea, on the product that you're selling for the company that you work for, on getting another department to work cross-functionally with you, if you aren't really sold on that, you will not sell.

But I think it goes a layer deeper than that oftentimes because –

It's easy to look at, I'm not selling the product inside my business.

Maybe I'm a team member, I'm in sales, and I'm not hitting my quota this month of cars that I'm supposed to sell.

And I'm like, well, I don't really feel good about the fact that I sell cars.

This car is a piece of crap.

Of course I'm not selling the car.

And you can get very critical of the thing and rationalize why you are not good at sales.

But if you really do take a step back,

why did you choose to sell cars in the first place?

Why is that the thing that you said, I'm going to spend my time and energy being sold on?

You could have chosen lots of other opportunities and you actually being sold on the PR firm that you wanted to work at instead of taking the sales job that you got and...