Natalie Dawson

So women are left with assets, not cash.

like homes, businesses, portfolios, investments, bank accounts, that oftentimes they were left out of the conversation with the financial advisor.

And they don't actually know how to operationalize, how to manage because up until...

As recent as 50 years ago, women weren't even allowed to open bank accounts without their husband or their father until that passed in the 80s.

And so the wealth is actually moving towards women, but women today feel less financially able due to content creation.

There was a recent study done by a company called Elvest where they analyzed the amount of...

manifestation content on the internet created by women creators, there's 12 times as much manifestation content from women creators as there is investing and equity content.

70% of women feel more overwhelmed with

financial information after consuming the content because it's a tip or trick or hack that is being shared instead of a real system and process for how do they take something and systematize or operationalize this business that has equity but then there's trucks maybe that they're inheriting and there's debt on this business and

It's just a brand new conversation.

And as women get more financially literate, as they get more financial opportunities, there have to be more ways for them to be in these conversations.

They have to be more ways for them to understand how to navigate what opportunities didn't exist structurally even up until as recent as 20, 30 years ago.

And so I'm passionate about this because I see this incredible time where women

I help people every day understand how to grow businesses and be competent in businesses.

So as the total wealth transfer takes place over the next 20 years from baby boomers to the next generation, that total wealth transfer is about $124 trillion.

How do I equip women to feel confident with the decisions that they're making to not just fire their financial advisor, which 70% of them do after their spouse dies within the first year, and actually know before this catastrophic event takes place how they –

control the money, how they feel confident with the money so that once they have it, it is not in moments of panic and stress and frustration that they are having to figure these things out.

They already feel like they are equipped with conversations about what is a P&L and how do I understand what's happening with my 401k.

And still some of these concepts are just

out of sight, out of mind, and traditionally held by male roles in a household.