Natalie Dawson

You knock on the door.

Yeah.

And you go through, if there was a storm, there's all sorts of ways that you can sell roofs.

But let's say that there was a storm nearby or recently that hit that area and you could go the easier route, which is going through insurance because that roof is completely then paid for.

But then you'd need to go up on the roof and or use a drone to look at the real damage because that in and of itself is a sales skill.

somebody going up and pointing out the problem that that person has that they do not know in that moment that they have helps the person feel confident in selling that roof.

So it's just as much a part of a process to go walk the roof or to fly a drone over that roof to see the damage as it is a selling mechanism for the salesperson, because you're not just selling somebody a roof that doesn't need a roof.

They actually have a problem.

And then you would educate that sales individual on the

damage that that can do long-term, the value loss of that property, and if you can sell the salesperson on why that homeowner deserves to know that their roof has something that insurance could pay for that could get fixed for them within a handful of weeks that doesn't erode the biggest investment that that person has likely made in their life, their home, all of a sudden, I have an army of salespeople

who are interested in selling roofs because they're sold not just on the fact that it's a roof, but the impact that that work makes on the person that they're selling and ideally the opportunity that they have inside that company to be freaking great at selling roofs.

The women's wealth transfer between 2025 and 2030 looks like just, these are US stats, $10 trillion are in the hands of women right now.

And between now and 2030, that number is going to go up to $30 trillion.

So this wealth is going to balloon.

And when you think about the implications of how this wealth transfer happens, it's

It's not just cash that is given to women all of a sudden because they're making more money.

There's a transition because of differences in life expectancy in partners.

A man and a woman, there's about a – on average.

Yep.

And it's about five and a half, six years.