Natalie Dawson

If you are a graphic designer in our organization, we do not do briefs.

We are not the type of people that are going to say, you get all of this time to be able to think through this whole process and this whole journey, and we're going to give you two weeks to do this.

For us, we are turning content constantly because that's the world that we live in for the amount of

ads that need to be created, presentation decks.

It can't take a bunch of time.

And so if the person, when I do a case study interview and I have them actually make a presentation in front of me, says that they need two days to think about this and they can't assemble some form of a presentation or a graphic for an ad, they don't know how to use Adobe or Canva or whatever this platform is, I can't really hire the person because I know that they don't have that skill.

And then the final one is a core values interview.

And for me,

Our team's ability to demonstrate ahead of time, ahead of joining the organization, that they actually understand and are in alignment with our core values is essential.

Well, I asked them to give me times where they have exemplified the core values that we have and they present it to our leadership team.

For the first hundred team members at Cardone Ventures, I listened to every single core values presentation.

The person can't demonstrate and actually say, oh, I was able to generate X amount of leads and convert them at Y percentage.

They probably don't know what they're talking about.

And they're going to have a really hard time in the environment.

And I do believe that this is the business owner's responsibility.

You have to own your culture and your environment.

And if you don't and just think that anybody that can come in is going to actually live by what you want to create, you're going to be very quickly mistaken because they're going to create their own environment inside yours.

And then you've lost control.

I have a three-step methodology for goal setting that I have rolled out to thousands of people.

And this three-step framework has really transformed my life because it allows me to create buckets for goals.