Natalie Dawson

And the process is called personal goals, professional goals, and financial goals.

And after having over a thousand of these conversations personally, I've

where I've interviewed team members and business owners and team members of business owners about their goals, what I can say is I've never found a goal that is outside of those three buckets.

But the challenge many people run into is on New Year's Eve, they start to list out all of the lovely things that they would like to accomplish and who they want to be.

And it becomes this very esoteric conversation instead of really prioritizing personally, what does success look like?

professionally, what does success look like?

Financially, what does success look like?

And what would those targets be in one year from now, three years from now, and five years from now?

Because those three buckets become easy to think about in the short term.

One year for most people, super straightforward.

They're like,

oh, I'd like to make an additional $10,000.

Maybe I'd like a promotion here.

Three years starts to get a little bit more nebulous.

And after having over a thousand of these conversations, five years for most people, they have a hard time thinking with.

But the one constant is in five years from now, guess what?

We're going to be five years older.

I am 32 years old today.

In five years from now, for certain, I will be 37 years old.

And so who is Natalie at 37?