Natalie Ellis

So that makes total sense. I also feel like I wonder if people would ever ensure email lists. Cause that's also such a panic for people. What would happen if I ever lost my email list? Oh my God. Like do they, would they ensure email lists?

So that makes total sense. I also feel like I wonder if people would ever ensure email lists. Cause that's also such a panic for people. What would happen if I ever lost my email list? Oh my God. Like do they, would they ensure email lists?

So that makes total sense. I also feel like I wonder if people would ever ensure email lists. Cause that's also such a panic for people. What would happen if I ever lost my email list? Oh my God. Like do they, would they ensure email lists?

I mean, it changes all the time. It's around 400,000 now, but I had a situation last year, last October, I had this cold DM. I mean, we're talking how they can be good. This one went kind of South. So it was a cold email and they were talking, they were on my email list and they feel like we could boost our open rates. Our open rates were about 32% could boost our open rates, click-through rates.

I mean, it changes all the time. It's around 400,000 now, but I had a situation last year, last October, I had this cold DM. I mean, we're talking how they can be good. This one went kind of South. So it was a cold email and they were talking, they were on my email list and they feel like we could boost our open rates. Our open rates were about 32% could boost our open rates, click-through rates.

I mean, it changes all the time. It's around 400,000 now, but I had a situation last year, last October, I had this cold DM. I mean, we're talking how they can be good. This one went kind of South. So it was a cold email and they were talking, they were on my email list and they feel like we could boost our open rates. Our open rates were about 32% could boost our open rates, click-through rates.

And I dug into this company and I actually knew the founder. Not super close, but knew the founder, had mutual friends. And I thought, yeah, let's give this a shot. Anyway, they came in. And what they actually did in our account got us blacklisted with Google. So our email open rates went from 32% to pretty much nothing. Like we were getting barely anyone opening the email list.

And I dug into this company and I actually knew the founder. Not super close, but knew the founder, had mutual friends. And I thought, yeah, let's give this a shot. Anyway, they came in. And what they actually did in our account got us blacklisted with Google. So our email open rates went from 32% to pretty much nothing. Like we were getting barely anyone opening the email list.

And I dug into this company and I actually knew the founder. Not super close, but knew the founder, had mutual friends. And I thought, yeah, let's give this a shot. Anyway, they came in. And what they actually did in our account got us blacklisted with Google. So our email open rates went from 32% to pretty much nothing. Like we were getting barely anyone opening the email list.

And overnight, I was worried my entire business had just like went to shit. And we had to go through a whole process of resurrecting it. And that was a whole thing. But in that moment, to have insurance on your email list would have been golden. And also having someone Like having an insurance company like that, you could reach out to and say, okay, I've lost my entire email.

And overnight, I was worried my entire business had just like went to shit. And we had to go through a whole process of resurrecting it. And that was a whole thing. But in that moment, to have insurance on your email list would have been golden. And also having someone Like having an insurance company like that, you could reach out to and say, okay, I've lost my entire email.

And overnight, I was worried my entire business had just like went to shit. And we had to go through a whole process of resurrecting it. And that was a whole thing. But in that moment, to have insurance on your email list would have been golden. And also having someone Like having an insurance company like that, you could reach out to and say, okay, I've lost my entire email.

This has been blacklisted. What am I going to do? Like they would probably have steps to recover. I felt like there was nobody could help me. I was getting different advice from everyone. And most people are like, you know, this is just a process. I eventually did figure out how to do it, but it was a nightmare.

This has been blacklisted. What am I going to do? Like they would probably have steps to recover. I felt like there was nobody could help me. I was getting different advice from everyone. And most people are like, you know, this is just a process. I eventually did figure out how to do it, but it was a nightmare.

This has been blacklisted. What am I going to do? Like they would probably have steps to recover. I felt like there was nobody could help me. I was getting different advice from everyone. And most people are like, you know, this is just a process. I eventually did figure out how to do it, but it was a nightmare.

And I would pay for insurance to have someone to like call in an emergency situation to just resurrect things.

And I would pay for insurance to have someone to like call in an emergency situation to just resurrect things.

And I would pay for insurance to have someone to like call in an emergency situation to just resurrect things.

That is a genius idea. Wait, how do you do this podcast and not go start new businesses? How do you

That is a genius idea. Wait, how do you do this podcast and not go start new businesses? How do you