Natalie Padilla

That kind of helped me see the error of our ways.

So what happened is we implemented your advice.

And what that did is it split our user test card into three separate cards, concept tests,

comparison tests and usability tests.

And that was a super important pivot because we took that away, kept thinking about it, matching it up to what we needed in our operations and realized that the combination of the three could represent a repeatable meal plan actually.

And we have that now and it's called like user test concept delivery, which is a little bit dry, but

That's the study plan.

And it lines up concept test, comparison test, usability test in that order.

And that is a direct alignment with our double diamond approach to the product development lifecycle and the design practice.

So if we'd had kept only the one user test recipe, it would have been a simpler system, quantifiably, a smaller system.

But we might never have landed, or it would have taken us longer to land, I think, at this particular study plan card.

once we did that to speak to buy-in like that was pretty easy i think because seeing the full ecosystem of those three cards together and how their relationship is like synergistic and answers in a better way a richer way like big questions at a certain point or multiple points in the process that was really hard for anyone to argue with including ourselves like once we had it out we're like oh of course it's this this is actually more helpful than having it in one

I think the perceived complexity of having the three cards like became sort of not an issue because it would have been more difficult to continue trying to pile these different things into a single card.

And so when we show that,

It's kind of like doing a one thing per step model in a web form, right?

It's like you think more clicks is a problem or more friction, but actually the goal is to reduce the cognitive load of getting through it.

And I think that the full system pulled out of the playbook is actually an easier thing to understand because it makes sense.

It's like a full loop.

Does that answer your question?

Yeah, I mean, Nick and Betsy nailed so much of it.