Natalie Padilla

I have three bullets.

One is be aspirational about the objectives for the group.

I think that really helped us.

Our objectives started at the beginning of 2025.

It wasn't time-gated to a one-month effort.

It was like, hey, whole group, we're going to spend a year doing something really aspirational here.

And that...

creates a certain amount of its own momentum, I think.

And then I also think along with that, like not skimping on the philosophical conversations.

I know that might seem like we have a lot of work to do all the time and there's always backlogs to hit and there's always deadlines, but we...

A huge part of how this happened is that we didn't skimp on the philosophical conversations.

We talked about the analogies and that spawned better thought.

We had more creative ideas about what we could do with the ops because we spent time talking about the analogies and the metaphors and what we were trying to do and what we weren't.

Leading from that, my third point is kind of what Betsy just said in her previous answer, which is that like getting everyone involved right away, not making decisions about those philosophies ahead and then handing it down or handing it out to the team, but allowing space for the team to like evolve it and everyone's involved and and.

having a say in in how the philosophy or the analogies are working or not working and how the semantics should go.

I think that created that energy and that buy in later.

So, you know, by the time we got to making the first rev, everyone like really had a stake in it.

Yeah, I did feel really supported, Natalie.

Like as I was, Nick's right, I felt crazy half the time.

And then you'd be like, nah, this is cool.