Natasha Cornstein
Appearances
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Creativity came out of it. So much innovation. Exactly. I think what you guys have built is so special.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
You never know. But for the moment, you know, I think it's really interesting. There are businesses that will become obsolete and will be replaced very quickly. And until someone is doing your makeup on the computer, I like to say we're a little bit Amazon-proof. Even though I love Amazon. We all love Amazon.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
germaphobe and that comes from my family okay hundred percent um how do they like make sure at blushing since they're doing so many people's makeup that they're cleaning it between each um client and like have those i guess things in place so it's a great question we have um very strict hygiene protocols it is crucial we keep the store immaculate we keep the tools immaculate and also all of the makeup palettes and products
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And you have to have real regulation around whether you're scooping a lipstick off. Everything gets sanitized. Now, when it comes to brushes, yes, I am fastidious about the brushes. That is the tool. That is our craft. And so we have very set steps of cleaning and sanitation. That's good to know.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
sanitization and we also have a lot of brush sets yeah so you're going to be regularly rotating your brush sets and there's deep deep cleaning yes yes super important that's important especially around the eyes and you know with all the issues today everybody's allergic to something right so it's it's very important to keep it it's a critical part of training and something that we're always
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
ongoing training about. Yeah.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
So I think we hear this term and I don't know if I haven't read the article, so I may not understand the concept, but we hear this talked about all the time, work-life balance. And I think that is a very stressful term to throw around. And I actually don't find it for myself very helpful. I think what it comes down to for me is about your priorities.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And you can't prioritize everything on the same day. For me, the root of my priorities, my family, my work, my friendships, our community. We have a charity that my husband and my son and I run together, restoring outdoor basketball courts. But I think that you, you know, again, life you prioritize. And there may be days where Blushington is my priority.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And the love, the loyalty and keeping the passion and the shared values is crucial. And I will say, you know, we've talked about women coming into the workforce. Fathers are now so much more involved with their kids. Oh, absolutely. Every sporting event, every dad is there. Right. When I was growing up, I mean, my dad was working and my mom came. And they didn't make the time.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
It wasn't even a consideration, like you said. It wasn't an option.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Exactly. We have plenty of friends like that.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
You know, I think in life and in business, emotional intelligence sometimes trumps everything. To be successful in relationships, to be successful in business, you have to understand people. And I think that comes from being very, very aware. And so I would say emotional intelligence is crucial in every aspect of your life.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Absolutely. And I do have to say you were at my wedding. Yes, I was. And she is as beautiful then as she is today.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I think it's crucial to do what you love and it's going to maybe be different things at different times in your lives. I mean, when I first, came out of college, I won a fellowship in New York. It was in public affairs. I went actually, I was in news also. I worked on the overnight assignment desk. I mean, talk about the lowest job in the newsroom. That was really tough.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I was newly married, but I was so passionate about the news. I had wanted to be a broadcaster. and um and i did it and it ran its course so i think that it's important to do what you're passionate about i blushington does not work for me it's a way of life i get up every morning excited about it amazing i agree well i also think you're more mature
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
It's an amazing journey. And when I was in my 20s, I had a great friend that was in her late 70s. And she would always say to me, the journey is the destination. And I never understood what it meant. And now I understand.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
It was beautiful. It was 70 degrees.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Oh, that's so nice. On December 1st. That's rare, too. Well, it was very special.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I have to tell you, as the daughter of a physician, I really lived this firsthand. And my mom moved to the United States when she was 19 years old to attend Columbia. She and my dad met on an airplane, had four dates, eloped and got married. I love it. So she did not know. And a romance of a lifetime. They're married 56 years. So are my in-laws, by the way, and two amazing couples.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And she was very lonely. The difference was she was married and they were starting to have a family, an older sister. Now, your listener can't go back in time. But advice I would give to anyone dating is I wouldn't date someone longer than a year. How much time do you need to know if this is the one? I'm not, it's different for everybody, but time is valuable and you never get it back.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I've said this all the time, Natasha. I agree with you. And I think that, you know, We're always evolving. Who we were when I was 27 and Mark was 30, we're very different people today. But we made the commitment to grow together. But we dated for seven months. We were engaged for seven months. And we're married 23 years.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I was 26. Oh, wow. Okay. I got engaged when I was 27 and married the same year. He actually proposed on my birthday.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
That's so cool. How did he propose? But I was 21. That's like my mom.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
It's a completely different thing.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
What happened to the first engagement ring? It got bigger and bigger and bigger.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And I would add to that and get a commitment. Oh, right. If you're in it and you want to get married, If you're going to be sticking around through what is a super challenging time, make sure you're not the one that slogged it out and then six months later he meets somebody else and is married and you've now spent 10 years of your life.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
We're on the same page. You should know in a year. Exactly. Six months is more than enough. There you go.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Well, it was completely different. It was my husband's company. He started it out of college. He worked two jobs. So he worked at the New York City Sports Commission and was entrepreneurial at heart and started his own sports agency. recruiting international players to the NBA. So he would work all day, go out. He was a real partier. And then he would set his alarm and wake up for European hours.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Well, you have to be yourself. Exactly. When I watch the young women that I'm friends with or that are in my business and I'm sort of on the outside looking in at dating and what it's become, it's like you have to curate yourself. Right. Yeah. And, you know, everything seems to be very premeditated because it's texts.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I remember, I mean, I had a three hour conversation with my husband and that's what got the romance started. And it was nothing was we didn't write a text, delete it, write it, delete it.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
It flowed.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
It was on the phone all the time. Exactly. And we really talked and listened and nothing was right. Nothing was curated. And I think it's a lot of pressure right now. And I think people just reject each other really quickly or are looking for somebody this that doesn't exist, you know?
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I absolutely agree. I'm the mother of a son, so I'm flipping the question a little bit, but I would 100% speak up. I mean, I think that, you know, ultimately it's our children's choice of who they're going to marry. And you never want to cross the line where then their future spouse hates you. They hate you anyway. No, no.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I'm happy to hear that that's a changing trend because the majority of people I know have strained relationships. And I think that's very unfortunate. And you have to know that these are the people that raised the person that you fell in love with.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And that's how he built his agency.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
That's and start early. I mean, I made it very clear to our son. I mean, I think maybe starting at age five, you know, about what our expectations were. You know, it's very personal. It's very important to us that our son married were Jewish. And we it's very important to us that he marries someone Jewish. And he knows that and understands that. And I think that you model
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
relationship for your son especially I have an only child my husband is an only child and I hope that my son sees and he has seen for 19 years the love I have for my mother-in-law and vice versa And I hope that I am paying it forward. Right. And my son doesn't get taken away.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
So that might be a sign you need to do a different kind of manicure.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I don't know about that. I think, and that's what's really different about my business today actually is he was definitely the boss. He did all the business. He did all of the contract negotiation.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I totally agree.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
We do not. And I will tell you, because we're looking to create convenience, you know, all under one roof. I looked at it a few years ago before the pandemic, found a great partner, prepared, tested it, and we weren't good at it. It's a completely different personnel, different inventory. And so, I'm a big believer in you try it. If it works, you continue it. If it doesn't, you turn the page.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Can I expand on that? Okay. I did not call my husband, initiate a call for the first three months of our seven month courtship. And I know young women today don't like to hear this, but men like to hunt. That's correct. A hundred percent. My mom told me that when I started dating, she said, don't be so available. Men don't like it. That's right. Takes the mystery away. That's exactly right.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And by the way, I'm married 23 years. You still have to have a little mystery. Yes, exactly. Have it all hang out. You have to have discovery all the time. How do you do that? She's not going to give out all her secrets. I won't give out all my secrets. Just not overshare. No, we share everything. But there are also things that can be private. You don't have to always give the nitty gritty. Right.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
and i got to listen in and learn right and and i did all the nitty-gritty finding players there right so supporting rolled out to starring role i always say he was jerry i was renee wait i don't know the reference oh no you're too young jerry mcguire oh duh i love that movie okay good but it wasn't i'm like oh my gosh am i that old no you're not you're not
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
She doesn't have to know if she's waxing her legs. That was exactly. I don't want to know what he's doing and I don't want him to know what I'm doing.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
but I know this couple had sex on their first date and they got married that's right to me that is a huge exception right and I would strongly recommend let the other person whoever that person is initiate I agree I think three months is is of never being the one to text first I don't know if that would happen now Maybe not. I don't think so. I don't think it would. I don't think so.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
But there's, you know, again, there's so much pressure.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And I see them. They swipe so fast. You know, you might be missing the greatest guy in the world. Exactly.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I mean, I would say setup, but I'm not in the world of dating right now. Like if your son went on a dating app, you would think... I can't imagine my son on a dating app, but again, we'll see. He has so many friends and he's so social and... I think there's something very special about maybe it's his age group, sort of the next age group coming up very, but I would definitely say setup.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Look, I'm so out of the loop on this. I hear and I watch. And so maybe it's not. I mean, I think theoretically it's wonderful. You can meet and discover. But I think it's how they're being used. Yes. You know, this reject, reject, reject because they didn't have dark hair. They weren't tall enough or they weren't this. I agree.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
You know, when I was in my 20s, if I was asked out on a date or set up, I went. Yeah.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I think it's different. It's also interesting for mature people. Oh, I think it's very good for mature people. I don't know for your audience, but if you become a widower or a widow, I know several people that have met online.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Absolutely not. What is the incentive to propose if you're already living together?
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Absolutely.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I think I'm a real traditionalist. I think that I maybe fall in your alley. I think I'm on Grandma Gail's side on much of the dating. And I think it's tried and true. It's been around forever and it's worked out well for most people.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Now he's built his next phase, a tremendous business, brokering sales of minority ownerships and professional teams. So cool. And I went from sports to beauty. And became a CEO.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
You can call me a traditionalist.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I definitely have some questions. I do. But I think, first of all, I have met your grandmother. It's been 23 years. And she's one of the most stunning women I have ever met. Thank you, Natasha. You're very sweet. And stylish and in the know on everything, on current events, on news, on fashion. How do you do it? Well, I read a lot.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Absolutely.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Which would, I mean, I wouldn't be able to sit still for three seconds. Exactly.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
But that's not so common to have that self-awareness and that commitment. But you have to try. You have to try.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Well, she was really exceptional. So I think I have to give you a quick background so that you understand the context, but she came during the second world war. She escaped Nazi Germany and had no high school education, worked in a hat factory, made $40 a month and got married. But she was really a, you know, took a very different path when she was 30 and she had had both my father and my uncle.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
She went and got a high school degree, a college degree, and a PhD in biology. Wow. But that's the American dream. Very unusual. That's the American dream. It sure was.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Yes. And she was on an airplane, fell in love, just like my parents were on an airplane, divorced my grandfather, which was unheard of. Which is unheard of in those days. Unheard of. This was unheard of. And it was the love of her life.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And when she lost him, she moved to New York and she became a professor at NYU in her seventies, started Bridge in her eighties, learned how to play the piano and at 95 published a book. So she advised a woman. She was she. The advice was never give up. That sticks with me. Never give up and enjoy your life.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
You know, she lived through so much tragedy and so much hardship, and yet she had this optimism. we drank a lot of champagne together so yes but she you know take a glass of champagne and and enjoy your life but always be learning and never give up thank you for joining us today tell everyone how they can follow you online or anything else you want Well, thank you so much for having me.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And congratulations on what you've built. You can find Blushington online at blushington.com. You can find us on Instagram at at Blushington. And for all our franchisees that are opening their own stores, we have Blushington underscore Boca, Blushington underscore Houston. And I can't wait to have you find us all over the country.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
So I think I'll start with telling you how I joined Blushington. I was in Los Angeles. I was the spokesperson for my prior company. And we were opening an office in LA. And my publicist said at the time, you're 40 years old. You need a headshot. I can't sign iPhone pictures of you anymore. And you have to get your hair and makeup done.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
i sort of went begrudgingly she said there's this place flushington and i opened that door and it was love at first sight i mean i never felt better i know you just had that experience i was in i was out i loved how i looked and makeup can be tricky you need someone to really listen to you And that's the experience I got.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And the very next day, I was having breakfast with probably a woman your age as a courtesy to someone in New York. And when I love something, I rave about it. I said, I love this place, Flushington. She said, I do their PR. I said, that is so serendipitous. I said, can you please make an introduction? And she made it that day. I spent three months getting to know the owners. They flew to New York.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And three months later, they hired me as their CEO. Smartest thing they ever did. Thank you, Gail. Smartest thing. Grandma Gail, thank you for the support. And I always tell young women that your next hello can be your future. If you listen to people, if you have an open mindset, you never know where one conversation or one experience can take you. I agree with that.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
A ton of introductions, blessed to be able to travel and meet interesting people every week and all the time. There was something magical about Flushington. I loved the purpose of it. The purpose is to make people feel beautiful and confident. Not to cover up or change how you look, but to make you feel like the best version of yourself.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
We've really stayed very committed to championing female-founded brands and the independent niche brands. Our founder has a tremendous knack for discovering brands before they hit the circuit, so to speak.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Thank you so much for having me. I'm thrilled to be here today.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I'm going to look up who did your makeup.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
You know, I stay very close to my team. Which is great. And I think for any CEO or leader of a company, you have to stay very close to the day to day and to your people. Now, as your company gets bigger and bigger, you may not have as much time, but I've always prioritized working reception, sitting at the front desk, serving champagne. Right. And knowing the experience. Yeah.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I see.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I totally agree with you.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Or if there's a light switch like this, I'm not as inclined to want to stay there. It's very, very hard. But on the makeup routine, and I think that's part of the beauty of Flushington, is you will sit down with your artists and they'll, in just a few minutes, they're trained to really try to understand who you are, what type of experience you're looking for,
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And I love that you have these steps and a routine. I think Grandma Gail and I have a very similar routine. I call it the five minute no makeup makeup. I use five products.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And you look like you're barely any makeup on. You just look gorgeous.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Oh, that's right. Yes.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Absolutely.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
I know. I know that is really the truth. Yeah, that is the truth. It really is. And so we try sort of that fast, rapid tick tock and we just dial it down a little and listen for a few minutes, which I think is a little bit of a lost art. Yeah. Listening. Now, where is your place in Manhattan? Because I know you do have a place. We do. We have a flagship on 57th Street between 8th and 9th.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
He represents him. Exactly.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
Right by Columbus Circle. Tons of transportation. People can come by subway, bus, walk, drive. It's super easy. But they have to make an appointment, right? Or you can walk in. Oh, really? Yes. So we really try to accommodate and make it super easy. And I think what I'm really excited to share is that we became a franchisor.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And so this year, this past year, we started our sales process and sold three. One will be opening in Boca and two in Houston. And just incredible women. Absolutely.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And they love their glam.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
So we have the brick and mortar beauty, you know, that's really the heart and soul of Flushington is that in-person service. During the pandemic, we had to, you know, think fast and evolve. And I think that's something really important to note as a CEO.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
You always have to really be understanding how your business is performing in the moment, but always be planning for the future and innovating, but innovating in ways that make sense for your business. On March 13th of 2020, I sent a note to customers that we would be closed for two weeks. I'm sorry, on March 13th, I sent it. And we bought disposable brush sets, who knows where they are.
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
And I woke up that Sunday and realized we're in a total crisis and closed all our stores. And within 30 days, we had transitioned to an online platform. We started an online academy to certify makeup artists. We created shop and shops. And I actually started, and I really encourage collaboration, even amongst competitors. So when the pandemic started, I reached out to all my competitors
Excuse My Grandma
Excuse My Grandma As We Talk Beauty, Brains, and Business with Natasha Cornstein
and created what I call the Beauty and Wellness Forum, because who had been through a global pandemic? That's exactly what we're talking about. Who had been through it? So we got on the phone and I brought in experts day after day after day, crisis communications, severance.