Natasha Cornstein
speaker
92 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Natasha Cornstein’s voice in public audio — every appearance, attributed to the second.
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Appearances
I totally agree with you.
Or if there's a light switch like this, I'm not as inclined to want to stay there. It's very, very hard. But on the makeup routine, and I think that's part of the beauty of Flushington, is you will sit down with your artists and they'll, in just a few minutes, they're trained to really try to understand who you are, what type of experience you're looking for,
And I love that you have these steps and a routine. I think Grandma Gail and I have a very similar routine. I call it the five minute no makeup makeup. I use five products.
And you look like you're barely any makeup on. You just look gorgeous.
Absolutely.
I know. I know that is really the truth. Yeah, that is the truth. It really is. And so we try sort of that fast, rapid tick tock and we just dial it down a little and listen for a few minutes, which I think is a little bit of a lost art. Yeah. Listening. Now, where is your place in Manhattan? Because I know you do have a place. We do. We have a flagship on 57th Street between 8th and 9th.
Right by Columbus Circle. Tons of transportation. People can come by subway, bus, walk, drive. It's super easy. But they have to make an appointment, right? Or you can walk in. Oh, really? Yes. So we really try to accommodate and make it super easy. And I think what I'm really excited to share is that we became a franchisor.
And so this year, this past year, we started our sales process and sold three. One will be opening in Boca and two in Houston. And just incredible women. Absolutely.
And they love their glam.
So we have the brick and mortar beauty, you know, that's really the heart and soul of Flushington is that in-person service. During the pandemic, we had to, you know, think fast and evolve. And I think that's something really important to note as a CEO.
You always have to really be understanding how your business is performing in the moment, but always be planning for the future and innovating, but innovating in ways that make sense for your business. On March 13th of 2020, I sent a note to customers that we would be closed for two weeks. I'm sorry, on March 13th, I sent it. And we bought disposable brush sets, who knows where they are.
And I woke up that Sunday and realized we're in a total crisis and closed all our stores. And within 30 days, we had transitioned to an online platform. We started an online academy to certify makeup artists. We created shop and shops. And I actually started, and I really encourage collaboration, even amongst competitors. So when the pandemic started, I reached out to all my competitors
and created what I call the Beauty and Wellness Forum, because who had been through a global pandemic? That's exactly what we're talking about. Who had been through it? So we got on the phone and I brought in experts day after day after day, crisis communications, severance.
Creativity came out of it. So much innovation. Exactly. I think what you guys have built is so special.
You never know. But for the moment, you know, I think it's really interesting. There are businesses that will become obsolete and will be replaced very quickly. And until someone is doing your makeup on the computer, I like to say we're a little bit Amazon-proof. Even though I love Amazon. We all love Amazon.
germaphobe and that comes from my family okay hundred percent um how do they like make sure at blushing since they're doing so many people's makeup that they're cleaning it between each um client and like have those i guess things in place so it's a great question we have um very strict hygiene protocols it is crucial we keep the store immaculate we keep the tools immaculate and also all of the makeup palettes and products
And you have to have real regulation around whether you're scooping a lipstick off. Everything gets sanitized. Now, when it comes to brushes, yes, I am fastidious about the brushes. That is the tool. That is our craft. And so we have very set steps of cleaning and sanitation. That's good to know.
sanitization and we also have a lot of brush sets yeah so you're going to be regularly rotating your brush sets and there's deep deep cleaning yes yes super important that's important especially around the eyes and you know with all the issues today everybody's allergic to something right so it's it's very important to keep it it's a critical part of training and something that we're always
ongoing training about. Yeah.
So I think we hear this term and I don't know if I haven't read the article, so I may not understand the concept, but we hear this talked about all the time, work-life balance. And I think that is a very stressful term to throw around. And I actually don't find it for myself very helpful. I think what it comes down to for me is about your priorities.
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