Nate Fischer

Google is still God.

They have the lion's share of all search, the lion's share of all lead flow.

Depending on the industry, Bing can be a really valuable channel.

And then LLMs are definitely up and coming, shifting consumer behavior, shifting how people search.

I think we'll see more and more of the chat style search results from Google as LLMs become more popular.

Yeah, I think a big shift that we're seeing, I know you guys are seeing, is Google is sharing, if we put it nicely, more of the inventory of search with the paid channels.

So we saw the rollout of LSA.

Historically, AdWords was a fairly complicated ad platform you had to have.

marketers and analysts alongside setting up successful adwords campaigns and then lsa came and it was basically google saying hey let's make this as simple as possible you're a garage door company owner you tell us what type of jobs you want and we will deliver those jobs and in order to do that they added lsa ads above the local map pack so you have lsa or google screens and then you have adwords and then the map pack so that was i think the first shift

against organic traffic a really big shift where if you were getting 100 leads a month prior to lsa lsa comes into your market you might be getting 50 60 maybe 70 leads now moving forward and what we've seen in the last year is google is putting more and more effort towards having companies pay them so that is in

kind of a direct attack on organic traffic, maybe attack's the wrong word, but it is lessening the amount of organic leads that all companies are gonna be receiving.

I think the simplest thing to start with that you guys do a great job of is actively being involved in the process of getting reviews and having that operationalized across your company.

We've worked with...

hundreds, if not thousands of companies, thousands of agencies.

And there's a stark difference between a company that's doing well and a company that's not doing well.

And it's usually an ownership decision to have review generation as a first principle.

You have service techs, they need to be incentivized to get reviews.

They need to be trained on the soft skills of being able to interact with customers, provide a good experience.

And then you also need automation or software and processes to back that up and at scale request reviews, make sure they're getting routed to the right location if you're a multi-location company.

And there's a little bit of nuance around Google reviews versus Facebook reviews versus Yelp and some of the other third-party platforms.