Nate Fischer

But I think the first step of

any sort of digital success is making sure that you're treating review generation and your reputation as a first principle.

So to your point, 10, 15 years ago, even within the last seven or eight, people would slam citations at their business.

They might have 500, 400, several hundred links.

And a lot of those sites are just

very low quality, have no authority.

Google has no reason to value them.

To your point of the intricacies of the name, address, and the phone number being exact, that used to be a big thing in the industry.

You'd always hear about nap consistency.

Hey, let's do a nap cleanup.

Google has gotten a lot smarter over the years, and that is definitely no longer an issue.

Personally, I think in any given industry, there might be

10 and at a ceiling, 20 profiles that are actually important.

So gone are the days of building hundreds of citations.

And what you should be focusing on is making sure that your Yelp profile is as built out as possible and that it has a good reputation.

Your Facebook business page, your home advisor, Angie's List, all of these industry-specific platforms that get actual traffic, customers actually go to, Thumbtack.

Thumbtack, yeah.

Yeah, there's there's a whole cottage industry around citations.

And I think it's a good thing that Google has gotten a lot smarter.

We don't have to worry about that sort of low level citation building anymore.