Nate Fischer

And we can focus on more of the impactful, important things in digital marketing.

Yeah, that's a great question.

And something that we see as an issue across a bunch of campaigns we work on is the very first thing we'll do is take a look at the location, do some due diligence analysis of the things you mentioned.

Most important thing, if you're starting out,

Do not be next to a competitor in the same category that has more reviews than you.

It's an uphill battle.

It's going to be a headache.

There's ways to beat that.

Could take years.

Could take years.

And possum.

We've worked on, in personal injury cases years ago, that in major cities, it might take a year and a half and several hundred thousand dollars to break into the map pack if you're fighting against the possum filter or some...

algorithmic issue.

So starting with the location, looking at what the competition is around it, making sure that you are not going to be hamstringed from an algorithmic perspective to start off.

It's just you're never going to get any traction.

You're going to probably have to get out of that lease at some point.

Huge headache.

So that's going to be step number one.

Step number two is then looking at the demographics.

So understanding who is your target population, what are the neighborhoods you should actually be working on from a residential home type, whether it's a home, a condo, an apartment, what sort of ownership versus rentals are going on.