Nathan Barry

And then we just, you know, network at conferences, who's who in the blogging world, I get intros, that kind of thing.

Um,

And so we're trying to do two things.

You know, we're trying to get someone to switch their email list from MailChimp or Aweber or whatever to ConvertKit.

And then later on, we're saying, hey, if this has been a great experience for you, we'd love it if you'd promote it as well.

And so we kind of have a lot of effort put into that, like two-step direct sales process.

Yeah.

And it helps that affiliates is already a known channel.

Like I talked to other people who run B2B SaaS and they're like, oh, can we try affiliates?

And I'm like, sure, but.

how many of your customers have an audience of 50,000 people that they can reach?

And so that's been an advantage for us.

We also do that same technique that you do of we just ask how many subscribers do you have as a way of tailoring the webinar content because it's really educational.

But then also we save that chat and just look through it and see, oh, who should we reach out to?

If someone there said, I've got 20,000 subscribers, then you bet we're going to follow up with that person.

If you know, you know, you talk to the partner early on, you know how many subscribers they're sending over, you know, what their audience size is, that kind of thing.

you can tell how big a promotion is going to be.

And we'll do the small promotions as well.

So if you can only bring 25 people to a webinar, we'll still happily do it because we have it down to a great system.

And we see it as we get to do a live demo to 25 people at once, which is more one-on-one.