Nathan Barry

So overall, it was a very, very successful promotion.

Yeah.

Content marketing is probably half of it.

And then the other half is doing webinars.

So content or partnerships and affiliates with people like Pat Flynn and Chris Guillebeau and a lot of other influencers around the web is a big way that we've grown our customer base.

So we just say, Hey, we'll come to your audience.

We'll teach them how to grow an email list, you know, marketing automation, et cetera, and pay out a 30% affiliate commission to anyone who ends up signing up for a convert account.

So we've probably added 25,000 subscribers to our list this year, just purely through joint venture webinars.

Yeah, almost exactly.

And when we use the, you know, a Google hangout hybrid instead of go to webinar, but, but yeah.

Yeah.

So we do Google hangout and then we use a tool called chat role to have kind of that live chat interaction.

And our designer just built some custom pages for it so we can have sell on our site.

There's so many of them.

We do about 10 to 20 or more webinars a month.

Yeah, so our...

Uh, you know, we, we have a growth team and there's two people on that team who are involved with the webinar process.

Um, and so they, uh, hunt down the partners, you know, we talk to all of our customers.

It helps that so many of our customers have, you know, 10,000 subscribers, 50,000 or a quarter million email subscribers or something like that.

So that's a great place to start.