Nathan Barry
๐ค SpeakerAppearances Over Time
Podcast Appearances
So it has a big, the annual push has a big impact on churn.
And especially when you're going after kind of a prosumer audience, you know, the lower end of the spectrum at that thousand subscribers or less, they might be trying out blogging.
They might not be super well established.
And so the churn is higher on those plans.
So whatever we can do to decrease churn there, like an annual plan and get that commitment makes a big difference.
I think I'd feel weird going all annual plan only just because I like the consistent cashflow.
but it's nice to do an annual plan push.
And we ran a cyber Monday deal.
And that was a good time to do an annual plan push.
So we did basically three months free, you know, so 12 months for the price of nine.
Okay.
So what was that total price?
Yeah.
So it ranges on the plan size, but basically like $261 would be the, you know, if you were on the base plan and some quick numbers on that, we did almost 300,000 in annual plan revenue and,
in two days just from that.
So we're pretty excited to get that profit in before the end of the year.
There was a few new people.
But for the new people, we did a different promo where we did like a first month free, which because we normally don't have a free trial, you know, you pay right away up front, credit card up front.
And so we did that first month free promo for our email list.
And we got a thousand new customers on that.