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Nathan Barry

๐Ÿ‘ค Speaker
1090 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

So it has a big, the annual push has a big impact on churn.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

And especially when you're going after kind of a prosumer audience, you know, the lower end of the spectrum at that thousand subscribers or less, they might be trying out blogging.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

They might not be super well established.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

And so the churn is higher on those plans.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

So whatever we can do to decrease churn there, like an annual plan and get that commitment makes a big difference.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

I think I'd feel weird going all annual plan only just because I like the consistent cashflow.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

but it's nice to do an annual plan push.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

And we ran a cyber Monday deal.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

And that was a good time to do an annual plan push.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

So we did basically three months free, you know, so 12 months for the price of nine.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

Okay.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

So what was that total price?

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

So it ranges on the plan size, but basically like $261 would be the, you know, if you were on the base plan and some quick numbers on that, we did almost 300,000 in annual plan revenue and,

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

in two days just from that.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

So we're pretty excited to get that profit in before the end of the year.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

There was a few new people.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

But for the new people, we did a different promo where we did like a first month free, which because we normally don't have a free trial, you know, you pay right away up front, credit card up front.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

And so we did that first month free promo for our email list.

SaaS Interviews with CEOs, Startups, Founders
EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

And we got a thousand new customers on that.