Nathan Berry

And basically we'd be getting ahead of ourselves if we're like, oh, let's do it on our platform.

when really we're trying to say like, no, let's get it out there onto, let's automatically post to Twitter on behalf of the creator.

Let's automatically do these other things.

So it's basically external discovery first, and then later do the internal once the platform is bigger.

I don't have that number off the top of my head.

Affiliates has been a huge channel for us and it's been declining.

Let's see.

Affiliates is growing.

I would just say that other channels have been growing faster.

So affiliates are how we grew substantially for a long time.

And at one point, affiliates were driving a little over 30% of all of our revenue.

That's probably dropped into the 20% range as like the...

well so if we talk about flywheels or compounding you know these things affiliates kicked off a lot faster and then now you like over time you get search coming in lower or like more slowly but then search turns into this monster yeah exactly yeah and so it's like affiliates are still growing it's just that search is now outpacing it as far as the the growth um

So yeah, affiliates have been absolutely massive.

And it's just that a lot of it is the type of business that we're in.

If we're selling to traditional businesses, then we have an affiliate program.

Then at your Chamber of Commerce event,

that's not a thing anymore, but you'd be like, Oh, look, I'm using ConvertKit.

You tell like three of your friends, but in the community that we're in, right.

A blogger used us and loves us and, and tells 10,000 of their closest friends, like use ConvertKit.