Nathan Berry

And so obviously we're doing the work to tell the stories, to build the brand that we want, but we're trying to do it in a way that serves everybody else.

So then when our content team is writing something about

how to use commerce or how to do email marketing or growing a list.

They're pulling these snippets and examples from the rest of the content machine, basically.

I don't think we're going to see that to quite the same extent of us trying to get bookings and things like that.

You're definitely going to see it down the road from a marketplace perspective of here are featured products to buy and here's the best eBooks, the best photography resources, all of those sort of things.

We're driving the

It's probably a couple of years off.

Okay.

Just for like a little bit of, I don't know.

I don't know if it's inside baseball or what, but marketplaces are a very trendy, exciting thing to do.

And one thing we almost went from what we have today right into like, and then let's do a marketplace.

And what we realized is when it comes to discovery and using the attention of the platform that we have for more creators to be discovered, there's a lot that we could do of making each piece of content created in ConvertKit

available to be discovered on other platforms.

So if you think about internal discovery versus external discovery, internal is like, oh, you just finished reading this article or because you're subscribed to James Clear, you should also subscribe to Tim Ferriss, you know, like that kind of thing.

And that's like what Medium has done a lot of and that sort of thing.

But what we realized is the step we need to do first is the external discovery.

of the little things of like, oh, I just subscribed to Nathan's list and it pops up and says like, hey, you should tweet about it.

And we put these little moments all the way through.

So every time you buy a product, every time you subscribe to a list, like these little viral loops happen for the creator.