Nathan Berry

So he's probably the best at it, but it's definitely something that we're trying to teach everyone to do.

And like Issa Adni, who runs... Her title is Storyteller.

She's the person who we like...

taught this to at a high level, like in the company.

And she's just like, okay, I'm going to take that concept and run with it and take it so much further than you thought.

And so she's the one that's implemented all of that.

And to give you an idea of where it's at now, I'm working on a book called Create Every Day.

And so in writing those chapters, I'll get stuck and I'm like, okay, I need...

What do I need?

I need a story of a creator who created really consistently every day.

And so I'll be like, Isa, what do you have there?

And she goes to her database of all the creators that she's interviewed and says, here's four of them.

I'm like, oh, perfect.

I dive into the stories.

There's already great photography.

There's already these quotes and everything.

And then I'll come back a while later.

I'm like, okay, I need someone who...

really persisted for a long time and didn't get the success early, they got it three years, four years in.

And she goes to her database and she's like, oh, here's these four people.