Nathan Berry

And then we need to, we need a process for that.

So there's like, we need to do photos for the stories.

We need to do other things.

And you end up with this sequence of events that you do and you do this over and over again.

And I think that's the way that most people approach marketing or whatever task of like, I have to do A, B and C and I will do that a bunch of times.

And, uh,

Now, I guess Jim Collins in Good to Great talks about flywheels and taking all of these sequences of events and turning them into a flywheel where each step logically feeds into the next and around and around you go.

we think about it in marketing of these different, like these stories, you know, we want to produce a great story and it needs writing and photography and around there.

And since we're producing the photography, we should promote that and share it as many places as possible.

So that's where these unsplash collections come in because then that will get more attention for the stories.

And then our, our search for like SEO flywheels should fit into that of like, Oh, since this is,

asset is being created and millions of people are downloading it.

Let's, you know, tie that into our link outreach and, and basically see how can I make these different systems that when they fit together, every, you know, every rotation of the flywheel makes the next rotation easier.

And I look for that everywhere of, okay, great.

If we're doing this one activity here, how can it serve the rest of the business or how can it have these other byproducts that are really valuable?

Yeah, I would say there's not one person.

The person who does it the most is Barrett Brooks, who's our COO.

Okay.

And he's been with the team for quite a while.

He started working in marketing and then grew to leading marketing and then is now the COO.