Nathan Berry

And so people love it when we give those away.

But then what we also did is say, hey, we have this Unsplash collection of creator photos.

If you'd like, we'll release those.

If you sign off on it and you're up for it, we'll release those photos on Unsplash as part of our ConvertKit creator collection.

And there's millions and millions of downloads of those photos now.

And a bunch of people will credit ConvertKit.

But what's interesting is on all the popular sites that use them, and they get used a lot, we just send a quick little outreach email and say, hey, I saw that you used this photo.

I'd love it if you...

uh provided a backlink back to you know if you linked back to convertkit as the the creator of this photo if not no worries it's like licensed under creative comm you know like you don't have to but if you want to we'd love it and that has driven so many backlinks because you get these photos that millions of people are using and they're just like oh yeah sure i'd love to give credit and especially when you're up front of like you don't need to at all like we're not coming and saying you have to do this

That's a good question.

I don't have that.

I'd say $500 to $1,000 per shoot somewhere in there.

And then maybe one shoot per week.

Okay.

Yeah, exactly.

Yeah, so this is kind of the way that I think about marketing is if there's an activity that we're going to do, like we're going to release these creator stories because we want to be a brand known for great storytelling.

I think all the most iconic brands are storytellers.

And so we're like, great.

Okay.

Let's start telling stories.