Nathan Berry

Just for some more context, we've always been a paid product, like free trial, but you got to pay to use it until January of this year when we launch premium.

And so you can see prior to this year, so last year, maybe we were driving 2,000 to 3,000 visitors a week.

through Powered by Links.

And then after launching Freemium, scaling that up, we're now driving 14,000-15,000 visitors a week from Powered by Links.

So you're just seeing... And it's actually a couple of step functions in there as we made our free plan more valuable, got the adoption up, stuff like that.

Now powered by traffic converts a lot lower than other traffic.

I don't have the exact numbers in front of me, but you know, if a visitor to conversion visitor to free account conversion rate is seven or 8%, like in, you know, other channels, then powered by traffic might convert at one to 2%.

So it's much more of this like broad awareness play than like a direct conversion, but just like not many traffic channels just keep climbing like that.

And so it's really fun to see.

Um, the next one search is really like just that anchor that we've, I don't know, gradually invested in over time and now, um, it pays off in a big way.

Yeah, so it drives about 40% of all of our new accounts.

Wow.

Is from search.

One interesting, if people are looking for like a quick tip for link building, that's been fascinating.

We didn't do it on purpose, but it's worked out really well.

is we've been doing these creator stories where we profile creators, tell their story, and we've been paying for photographers to come out, you know, and like a local photographer to come do all the photos for the story and give it to the creator and say, Hey, use these on your website.

Use these because you've ever built a website for yourself.

You're like realizing, Oh, and here's where I'll put the perfect header.

And you realize, I don't have that.

I haven't hired a photographer to do that.