Nathan Berry

In our case, let's say GMV.

We want the most dollars sold.

But if you optimize only for that metric, then you might do things that is for short-term gain, but not the long-term.

Like we could say like, okay, we're trying to get to 10 million in GMV in X amount of time.

Then if I just go out and get a single client that sells a million dollars a month, like done.

Did it?

Like, you know, we're set.

But that isn't success for the platform.

And so then you can go to the other extreme and say like, oh, I'm going to help X number of creators earn their first dollar.

And that's all well and good, but everybody follows the big names.

So if you don't have any of the big names, like it's way harder to get those.

And so what I look for is the key metric, which is GMV and then the counterbalancing metric.

And so in this case, we're looking to drive the most GMV.

That's the main thing.

Small creators, big creators all contribute to that, but obviously the big creators drive far more.

And then I have a counterbalancing metric of I want X number of creators to have earned at least a dollar on the platform.

So that says I'm going after this big number, but I also have to include all the small creators because two years from now, three years from now, they are the big creators.

So that way I'm not trading short-term success for long-term results.

Because five years from now, if I get tens of thousands of the small creators, then I'm for sure going to have, they'll be the big creators five years from now.

Yeah, so it's still relatively early.