Nathan Berry

And since we're producing the photography, we should promote that and share it as many places as possible.

So that's where these unsplash collections come in because then that will get more attention for the stories.

And then our, our search for like SEO flywheels should fit into that of like, Oh, since this asset is being created and millions of people are downloading it,

Let's tie that into our link outreach and basically see how can I make these different systems that when they fit together, every rotation of the flywheel makes the next rotation easier.

And I look for that everywhere of, okay, great.

If we're doing this one activity here, how can it serve the rest of the business or how can it have these other byproducts that are really valuable?

Yeah, I would say there's not one person.

The person who does it the most is Barrett Brooks, who's our COO.

And he's been with the team for quite a while.

He started working in marketing and then grew to leading marketing and then is now the COO.

So he's probably the best at it, but it's definitely something that we're trying to teach everyone to do.

And like Issa Adni, who runs... Her title is Storyteller.

She's the person who we like...

taught this to at a high level, like in the company.

And she's just like, okay, I'm going to take that concept and run with it and take it so much further than you thought.

And so she's the one that's implemented all of that.

And to give you an idea of where it's at now, I'm working on a book called Create Every Day.

And so in writing those chapters, I'll get stuck and I'll be like, okay, I need...

What do I need?

I need a story of a creator who created really consistently every day, you know?