Nathan Berry

You don't need to at all.

We're not coming and saying, you have to do this.

That's a good question.

I don't have that.

I'd say $500 to $1,000 per shoot, somewhere in there.

And then maybe one shoot per week.

Yeah, exactly.

Yeah, so this is kind of the way that I think about marketing is if there's an activity that we're going to do, like we're going to release these creator stories because we want to be a brand known for great storytelling.

I think all the most iconic brands are storytellers.

And so we're like, great.

Okay.

Let's start telling stories.

And then we need to, we need a process for that.

So there's like, we need to do photos for the stories.

We need to do those things.

And you end up with this sequence of events that you do and you do this over and over again.

And I think that's the way that most people approach marketing or whatever task of like, I have to do A, B and C and I will do that a bunch of times.

And, uh,

I guess Jim Collins in Good to Great talks about flywheels and taking all of these sequences of events and turning them into a flywheel where each step logically feeds into the next and around and around you go.

we think about it in marketing of these different, like these stories, you know, we want to produce a great story and it needs writing and photography and around there.