Nathan Berry

Is from search.

One interesting, if people are looking for like a quick tip for link building, that's been fascinating.

We didn't do it on purpose, but it's worked out really well.

is we've been doing these creator stories where we profile creators, tell their story, and we've been paying for photographers to come out, you know, and like a local photographer to come do all the photos for the story and give it to the creator and say, Hey, use these on your website, use this because you've ever built a website for yourself.

You're like realizing, Oh, and here's where I'll put the perfect header.

And you realize, I don't have that.

I haven't hired a photographer to do that.

And so people love it when we give those away.

But then what we also did is say, hey, we have this Unsplash collection of creator photos.

If you'd like, we'll release those.

If you sign off on it and you're up for it, we'll release those photos on Unsplash as part of our ConvertKit creator collection.

And there's millions and millions of downloads of those photos now.

And a bunch of people will credit ConvertKit.

But what's interesting is on all the popular sites that use them, and they get used a lot, we just send a quick little outreach email and say, hey, I saw that you used this photo.

I'd love it if you...

uh, provided a backlink back to, you know, if you linked back to ConvertKit as the, the creator of this photo, if not, no worries.

It's like license and a creative comment, you know, like you don't have to, but if you want to, we'd love it.

And that has driven so many backlinks because you get these photos that millions of people are using and they're just like, oh yeah, sure.

I'd love to give credit.

And especially when you're up front of like,