Nathan Berry

And so what I look for is the key metric, which is GMV and then the counterbalancing metric.

And so in this case, we're looking to drive the most GMV.

That's the main thing.

Small creators, big creators all contribute to that, but obviously the big creators drive far more.

And then I have a counterbalancing metric of I want X number of creators to have earned at least a dollar on the platform.

So that says I'm going after this big number, but I also have to include all the small creators because two years from now, three years from now, they are the big creators.

So that way I'm not trading short-term success for long-term results.

Because five years from now, if I get tens of thousands of the small creators, then I'm for sure going to have, they'll be the big creators five years from now.

Yeah, so it's still relatively early.

Just for some more context, we've always been a paid product, like free trial, but you got to pay to use it until January of this year when we launch premium.

And so you can see prior to this year, so last year, maybe we were driving 2,000 to 3,000 visitors a week through Powered by Lynx.

And then after launching Freemium, scaling that up, we're now driving 14,000-15,000 visitors a week from Powered by Lynx.

So you're just seeing... And it's actually a couple of step functions in there as we made our free plan more valuable, got the adoption up, stuff like that.

Now powered by traffic converts a lot lower than other traffic.

I don't have the exact numbers in front of me, but you know, if a visitor to conversion visitor to free account conversion rate is seven or 8%, like in, you know, other channels, then powered by traffic might convert at one to 2%.

So it's much more of this like broad awareness play than like a direct conversion, but just like not many traffic channels just keep climbing like that.

And so it's really fun to see.

um the next one search is really like just that anchor that we've i don't know gradually invested in over time and now um it pays off in a big way um

Yeah, so it drives about 40% of all of our new accounts.

Wow.