Nathan Berry

And so it's been a really healthy reminder for me.

of, oh yeah, I'm starting compounding on a new thing and it's going to take time because I'm that entrepreneur who's like, okay, let's go.

Let's be at a million by this date and then a million a month by that date.

And just realizing to get all of this momentum to shift, it takes a lot of time.

And so I'm having to learn both to put in the concerted effort and to be patient for the results.

I think you try to do both because, um,

You can fall into traps in both ways.

We use OKRs, objectives and key results, to manage and track our business.

What you usually end up doing is having a main objective that you're going after.

In our case, let's say GMV.

We want the most dollars sold.

But if you optimize only for that metric, then you might do things that is for short-term gain, but not the long-term.

Like we could say like, okay, we're trying to get to 10 million in GMV in X amount of time.

Then if I just go out and get a single client that sells a million dollars a month, like done.

Did it?

Like, you know, we're set.

But that isn't success for the platform.

And so then you go to the other extreme and say like, oh, I'm going to help X number of creators earn their first dollar.

And that's all well and good, but everybody follows the big names.

So if you don't have any of the big names, like it's way harder to get those.