Nathan Berry

And one thing, we almost went from what we have today right into like, and then let's do a marketplace.

And what we realized is when it comes to discovery and using the attention of the platform that we have for more creators to be discovered, there's a lot that we could do of making each piece of content created in ConvertKit

available to be discovered on other platforms.

So if you think about internal discovery versus external discovery, internal is like, oh, you just finished reading this article, or because you're subscribed to James Clear, you should also subscribe to Tim Ferriss, you know, like that kind of thing.

And that's like what Medium has done a lot of and that sort of thing.

But what we realized is the step we need to do first is the external discovery.

of the little things of like, oh, I just subscribed to Nathan's list and it pops up and says like, hey, you should tweet about it.

And we put these little moments all the way through.

So every time you buy a product, every time you subscribe to a list, like these little viral loops happen for the creator.

And basically we'd be getting ahead of ourselves if we're like, oh, let's do it on our platform.

when really we're trying to say like, no, let's get it out there onto, let's automatically post to Twitter on behalf of the creator.

Let's automatically do these other things.

So it's basically external discovery first, and then later do the internal once the platform is bigger.

I don't have that number off the top of my head.

Affiliates has been a huge channel for us, and it's been declining.

Let's see.

Affiliates is growing.

I would just say that other channels have been growing faster.

So affiliates are how we grew substantially for a long time.

And at one point, affiliates were driving a little over 30% of all of our revenue.