Nathan Berry

That's probably dropped into the 20% range as like the –

Well, so if we talk about flywheels or compounding, you know, these things, affiliates kicked off a lot faster.

And then now you like over time, you get search coming in lower or like more slowly, but then search turns into this monster.

Yeah, exactly.

And so it's like affiliates are still growing.

It's just that search is now outpacing it as far as the growth.

So yeah, affiliates have been absolutely massive.

And it's just that a lot of it is the type of business that we're in.

If we're selling to traditional businesses, then we have an affiliate program, then at your Chamber of Commerce event,

That's not a thing anymore.

You'd be like, oh, look, I'm using ConvertKit.

You tell three of your friends.

But in the community that we're in, a blogger uses us and loves us and tells 10,000 of their closest friends, use ConvertKit.

Yeah, and the concentration is definitely there.

And so there's probably only 100 that are making at least $10,000 a month.

But there's some in there that are making $25,000 a month or more.

So yeah, it's a really, really solid program.

Yeah, so that's probably too high of numbers.

I'd have to dig in more.

Yeah, no, that's too high.