Nathan Berry

Um, it, it did not decrease that the conversion rate for those steps.

Yeah.

Um, though once we, the other test is getting rid of credit card upfront and that has increased the number of trials substantially.

By how much?

Not enough.

I don't have that number.

Okay.

Um, but it's also hard because it's skewed so much by the other promotions.

So like this, uh, I think the month of June we're at 5,200 trials.

Um,

So that's substantial way better.

I think our best month ever before that was in the 3000 range.

Yep.

Um, but it's still not enough to make up for the, the lower number of people adding a credit card.

Yeah.

So I think that's the reason that it's higher.

Um,

But again, it's not enough higher that the math checks out.

But then you have to wait even further down the line and see, well, maybe churn is significantly lower on these people since they made much more of a conscious decision to purchase.

And so that's why when running these experiments, you're having to wait in some cases months to know if it's working.