Nathan Chan

There's many different ways you can do it.

But yeah, look, to be honest, you know, one of your questions is around selling and what do you do really, really well.

Like we are very, very good at the moment on building a community on Instagram and especially building an email list.

Like I was actually...

just doing the numbers to write a pitch, a guest blog post for Buffer because we converted close to 4,000 people onto our email list in under 48 hours off Instagram.

Well, first things first, we have an Instagram account of 300,000 people.

So that helps.

And then we created an extremely hot opt-in guide.

We spent thousands of dollars, this how to get more followers on Instagram guide, which we spent thousands of dollars creating.

It looks really good.

And then we teed up a whole ton of other accounts to shout us out.

And then we have a really, really, really high converting landing page and funnel.

That landing page is currently converting at 70%.

Foundermag.com forward slash free.

But yeah, so from a list building standpoint, to be honest with you, Nathan, the magazine isn't our best channel yet.

But I know that...

Once we've built up our back-end system, because I've realized, like I said, we're a multifaceted platform and that our community is asking for more, like a lot more courses, handheld training and stuff like that.

We're still going to publish the magazine.

The magazine's the face of our business.

We're still going to get epic interviews with Seth Godin, Richard Branson, you name it, Tim Ferriss.