Nathan Chan

So with the magazine and the whole founder brand, I've realized it's a multifaceted platform.

And I actually haven't really told anyone this, but I've realized also that the amount of impact we make and from a lead generation standpoint is

it's probably in our best interest to make the magazine free.

So actually, this is going to be really interesting.

In the next six to 12 months, you will probably see the magazine for free.

Yeah, look, I don't, to be honest, feel comfortable sharing the exact numbers, but we're a profitable six-figure business, yes.

Yes, of course.

Yeah, we definitely will lose all that revenue.

So the plan will be to actually build up our backend even more.

So...

Yeah, this is another thing.

I'll be very, very clear.

We actually don't really build that much of a list in the magazine compared to some of our other assets and channels.

But if we were to make the magazine free, it would be extremely powerful because when somebody subscribes in Apple, the person is asked if they want to share their details with the publisher.

And

you know, about 30% of people say yes.

So we get a certain amount of emails per month or per day or per week that's from people.

These are paid subscribers.

But, uh,

You can also, from a lead generation standpoint, you can also do full-page ads, asking someone to download your free e-book in the magazine or have a lead magnet or something within the magazine as well.