Nathan Chan

Yeah, it was the first day.

Good start.

Yeah, when we launched the first day, I made $5.

So I had two one-off issue purchases of the magazine.

The one-off cost is $3.99 per issue.

Yeah, so that was a game changer for me, man, because...

I never started anything before to build something with your own two hands and somebody has paid you for it, something that you've made.

That's when the game changed for me.

That's when shit's real.

I know it might not seem like a lot and we make a lot more money than that now, but...

I think your first dollar that you make from your business, I think because it's, especially when it's your first business, you have so much doubt and it's just hard to believe that you can do it until it actually happens.

So majority, like it is difficult because Apple reporting is not that great, but pretty much majority of them purchase a monthly, but then over the years, we get a lot of people building up for the yearly, if you know what I mean.

So yeah, it just carries over.

But for the most part, majority, it's on monthly.

No, probably about, probably about 60%.

And then, yeah, probably, yeah, then the rest is one-off issue purchases and yearly, they build up.

Yeah, no, that's a really great question.

I wish I could say I have, but I haven't.

You know, one thing with the magazine is I've realized that it's

it's an entry-level product and it's a way to build our community, but there's so many more ways to service our community.