Nathan Graham

Yeah. I also remember like going to my local car show and just being like, you know, when I didn't have a nice car, I was just a spectator. I'm like, my parents would take me there or whatever. Um, and now they're putting me in the VIP section and they're like, you're the nicest car here.

Yeah. I also remember like going to my local car show and just being like, you know, when I didn't have a nice car, I was just a spectator. I'm like, my parents would take me there or whatever. Um, and now they're putting me in the VIP section and they're like, you're the nicest car here.

Yeah. I also remember like going to my local car show and just being like, you know, when I didn't have a nice car, I was just a spectator. I'm like, my parents would take me there or whatever. Um, and now they're putting me in the VIP section and they're like, you're the nicest car here.

Yeah, pretty much. So we launched a company. So as I got hundreds of millions of views on YouTube and grew my career, I started to realize that I'm basically running a marketing company without a product. So we were signing brand deals. We were signing all types of things. And I was like, I really need a product.

Yeah, pretty much. So we launched a company. So as I got hundreds of millions of views on YouTube and grew my career, I started to realize that I'm basically running a marketing company without a product. So we were signing brand deals. We were signing all types of things. And I was like, I really need a product.

Yeah, pretty much. So we launched a company. So as I got hundreds of millions of views on YouTube and grew my career, I started to realize that I'm basically running a marketing company without a product. So we were signing brand deals. We were signing all types of things. And I was like, I really need a product.

um like a real product a scalable product a good product what can um what can i put my videos and you know we wanted to pick something that was going to align with our audience so we started with apple juice um for kids um it went all right we're kind of discontinuing it because you know Turns out kids don't actually like apple juice. It's more so the parents that give it to the kids.

um like a real product a scalable product a good product what can um what can i put my videos and you know we wanted to pick something that was going to align with our audience so we started with apple juice um for kids um it went all right we're kind of discontinuing it because you know Turns out kids don't actually like apple juice. It's more so the parents that give it to the kids.

um like a real product a scalable product a good product what can um what can i put my videos and you know we wanted to pick something that was going to align with our audience so we started with apple juice um for kids um it went all right we're kind of discontinuing it because you know Turns out kids don't actually like apple juice. It's more so the parents that give it to the kids.

So now we're going down the fruit snacks route. So we have fruit snacks. We have sour fruit snacks that are launching. We're in all types of stores, Walmart, H-E-B, Kroger. It's pretty unreal how fast this company has grown. And I think because I had so much momentum and leverage behind my brand, I was able to get in a lot of doors that I wouldn't normally be able to get into.

So now we're going down the fruit snacks route. So we have fruit snacks. We have sour fruit snacks that are launching. We're in all types of stores, Walmart, H-E-B, Kroger. It's pretty unreal how fast this company has grown. And I think because I had so much momentum and leverage behind my brand, I was able to get in a lot of doors that I wouldn't normally be able to get into.

So now we're going down the fruit snacks route. So we have fruit snacks. We have sour fruit snacks that are launching. We're in all types of stores, Walmart, H-E-B, Kroger. It's pretty unreal how fast this company has grown. And I think because I had so much momentum and leverage behind my brand, I was able to get in a lot of doors that I wouldn't normally be able to get into.

Like right off the gate, they put us on every single Walmart.

Like right off the gate, they put us on every single Walmart.

Like right off the gate, they put us on every single Walmart.

Like on day one, you know? That's awesome. So it was... It's really cool to see, but I think a lot of these older companies, older retail are kind of opening their eyes to people that harness attention, which I think today is just one of the most valuable things that you can have with your company.

Like on day one, you know? That's awesome. So it was... It's really cool to see, but I think a lot of these older companies, older retail are kind of opening their eyes to people that harness attention, which I think today is just one of the most valuable things that you can have with your company.

Like on day one, you know? That's awesome. So it was... It's really cool to see, but I think a lot of these older companies, older retail are kind of opening their eyes to people that harness attention, which I think today is just one of the most valuable things that you can have with your company.

So it's just people that have personal brands, attention, views, whatever you have. It's just the most powerful thing that you can harness in the 21st century. And then if you attach the loyalty, the trust, and all the other things behind it, I mean, you just become unstoppable.

So it's just people that have personal brands, attention, views, whatever you have. It's just the most powerful thing that you can harness in the 21st century. And then if you attach the loyalty, the trust, and all the other things behind it, I mean, you just become unstoppable.