Nathan Graham

So it's just people that have personal brands, attention, views, whatever you have. It's just the most powerful thing that you can harness in the 21st century. And then if you attach the loyalty, the trust, and all the other things behind it, I mean, you just become unstoppable.

Yeah, it's the CPG stuff is a whole different ballgame.

Yeah, it's the CPG stuff is a whole different ballgame.

Yeah, it's the CPG stuff is a whole different ballgame.

Yeah. I mean, it's going good. It's flying off the shelves, to be honest with you. We're having a lot of stories sell out. A lot of people are having trouble finding products. But I think that is, I mean, that's kind of the results of aligning a really good product with our audience of, you know, we average 100 million views every single month across all our channels.

Yeah. I mean, it's going good. It's flying off the shelves, to be honest with you. We're having a lot of stories sell out. A lot of people are having trouble finding products. But I think that is, I mean, that's kind of the results of aligning a really good product with our audience of, you know, we average 100 million views every single month across all our channels.

Yeah. I mean, it's going good. It's flying off the shelves, to be honest with you. We're having a lot of stories sell out. A lot of people are having trouble finding products. But I think that is, I mean, that's kind of the results of aligning a really good product with our audience of, you know, we average 100 million views every single month across all our channels.

So, you know, we've got 100 million people across the entire US. The US is our biggest audience. We have people in the UK, Australia, other, but, you know, the United States is our biggest audience. So when you align a product perfect with that audience, exactly what they wanted, and you launch it nationwide, I mean, of course, you're going to have a crazy effect of, you know,

So, you know, we've got 100 million people across the entire US. The US is our biggest audience. We have people in the UK, Australia, other, but, you know, the United States is our biggest audience. So when you align a product perfect with that audience, exactly what they wanted, and you launch it nationwide, I mean, of course, you're going to have a crazy effect of, you know,

So, you know, we've got 100 million people across the entire US. The US is our biggest audience. We have people in the UK, Australia, other, but, you know, the United States is our biggest audience. So when you align a product perfect with that audience, exactly what they wanted, and you launch it nationwide, I mean, of course, you're going to have a crazy effect of, you know,

stores selling out and all that stuff. But obviously you got to make a good product too, because one of the big things I learned from you is word of mouth is like easily the most important thing. Um, so that's one thing we're working on. We're trying to make not just, not just rebranded fruit snacks, but let's make the best fruit snacks on planet earth, you know?

stores selling out and all that stuff. But obviously you got to make a good product too, because one of the big things I learned from you is word of mouth is like easily the most important thing. Um, so that's one thing we're working on. We're trying to make not just, not just rebranded fruit snacks, but let's make the best fruit snacks on planet earth, you know?

stores selling out and all that stuff. But obviously you got to make a good product too, because one of the big things I learned from you is word of mouth is like easily the most important thing. Um, so that's one thing we're working on. We're trying to make not just, not just rebranded fruit snacks, but let's make the best fruit snacks on planet earth, you know?

Yeah. So we actually got some guys with a lot of experience because, you know, I was I was running all my YouTube channels. I was extremely busy. I mean, I was already pulling like 80, 90, 100 hour weeks. And I was like, there's no way I'm going to add this on on top with the amount of stuff I already have on my plate.

Yeah. So we actually got some guys with a lot of experience because, you know, I was I was running all my YouTube channels. I was extremely busy. I mean, I was already pulling like 80, 90, 100 hour weeks. And I was like, there's no way I'm going to add this on on top with the amount of stuff I already have on my plate.

Yeah. So we actually got some guys with a lot of experience because, you know, I was I was running all my YouTube channels. I was extremely busy. I mean, I was already pulling like 80, 90, 100 hour weeks. And I was like, there's no way I'm going to add this on on top with the amount of stuff I already have on my plate.

So, you know, we went out our management company, we went out and we hunted for people that we thought would be a good fit. We found someone from a big, big company, big CPG company that helped grow it to billions of dollars in sales. And we basically made him our CEO. And then we picked up other people along the way as well that really knew what they were doing.

So, you know, we went out our management company, we went out and we hunted for people that we thought would be a good fit. We found someone from a big, big company, big CPG company that helped grow it to billions of dollars in sales. And we basically made him our CEO. And then we picked up other people along the way as well that really knew what they were doing.

So, you know, we went out our management company, we went out and we hunted for people that we thought would be a good fit. We found someone from a big, big company, big CPG company that helped grow it to billions of dollars in sales. And we basically made him our CEO. And then we picked up other people along the way as well that really knew what they were doing.

One of the biggest things I learned about hiring people is like, If you sit down in a meeting that some of the best people that I've hired, when I sit down in a meeting with interviewing them or whatever, if I walk out of that meeting feeling overwhelmed, that's probably like, I probably need to go after that person. And hiring the team for fruit blocks is how I felt when I was talking to them.