Nathan Isaacs

You mentioned academia there.

That academic level of research that they're doing, some fantastic findings, but a lot of the time, a lot of it doesn't fit into what the business is actually interested in at that point in time.

Yes.

I've got so many questions just on that point, but I know we've got a lot to get through today as well.

So hopefully we can come back to that later on in this chat.

One of the things that you do mention is you make a strong distinction between doing research and leading research.

What are the biggest mindset shifts researchers need to make when they make the move from being excellent practitioners to strategic leaders?

How long in your, as a rough timeline, do you see people needing to make that shift in mindset from delivering that awesome research to communicating that within an organization in a business manner?

Yes.

Yes.

I think that last statement that you've made there sums up the answer to that question really nicely.

A lot of the customers that we speak to, when I have similar conversations with them,

they come to the conclusion that they can't change everything all at once.

But that idea of breaking it down into smaller steps is really important for them.

And when they start having those small gains, that's where success shows up for them.

And then, yeah, looking at it as a year of progress is a good outlook for them.

Yes.

And often in that kind of instance, when they just do what they're asked to do, the research becomes a box ticking exercise for a delivery process rather than actually adding true value throughout.

Yes, I think the AI question is a really interesting one and the concept of AI within research

How do you see it impacting the role of UX research leadership?