Nathan Latka
👤 SpeakerAppearances Over Time
Podcast Appearances
Are they tech or business?
You guys can't read this.
I'm going to read it, too.
You'll see SEMrush was designed by the developers of SEO Digger and SEO Quake for Google Organics.
So they had these micro tools.
And to make them win, they built the side project.
The side project ends up winning.
It's why we talk so much today about go build a side project in the Zoom marketplace, in the Stripe marketplace, in the HubSpot marketplace.
because you just don't know where it's going to lead.
These guys ended up sitting on, obviously, what we know now as a gold mine.
Back then, 20 million domains, and you can see 85,000 users.
One of the early go-to-market motions was this affiliate playbook.
So I'll let you guys squint in and read what the affiliate, the original affiliate motion was.
Do you guys have an affiliate program today?
Did this work?
So at its peak, how much revenue did affiliates bring the business?
A third.
And what year was the peak?
Do you remember?
So 2012, 13.