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Nathan Latka

๐Ÿ‘ค Speaker
223769 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

What was revenue back then?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

That green bar is too small.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

A couple million?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

A couple million.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

OK.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

So affiliates take off now.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Do you still pay today at scale 40% of monthly recurring revenue back out to affiliates?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

So what do they get now?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Greg had hosted a great dinner last night, a practical founder dinner, and we're always looking for unique ways to bootstrap early on.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

This was, would you say, a key way you got early revenue without outside funding?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

There you go.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Have an end date there.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

You then did raise outside funding, right?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Boston Business Journal covered this here.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Talk to me about what it was like the day you signed this $40 million term sheet.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

How much was secondary?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

I don't recall, but it's all in public violence.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Did you take money out on that?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

No.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Did you fire anyone that took money out?