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Nathan Latka

๐Ÿ‘ค Speaker
223769 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

You said, oh, you don't believe in the vision.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

That wouldn't be good.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Yeah, that's good.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

OK, so you get this done.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

How much of the company did you sell in this round?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

200.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

OK, great.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Got it.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

So 20%, 25% of the company is what you're selling there.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Now, moving forward, I want to talk about this because everyone knows this graph, right?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

And it's all about for each cohort of customers you sign up, how does revenue expand or contract?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

What does net dollar retention look like over time?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

The dark red bar you see here is basically the cohort of customers you guys signed up before 2016.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

And what we see, especially with the blue bar, is you're signing up more customers faster, but you're also getting them to pay more

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

faster.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

How is that happening?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

What's the guidance you've given this year in terms of where you guys think you'll come out in terms of NRR?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

OK, 107.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Got it.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Interesting.