Nathan Latka

Would you agree or disagree with that?

All right, let's wrap up here on what you're focused on now.

So put all that at a clean sense for me on partner.io so that when we interview you in a year and you tell us how much you've grown it, we can sort of look back at this.

So you've gone from zero to $70,000 a month in revenue with how many people on the team?

And the main growth channel is LinkedIn ads?

LinkedIn ads, yeah.

How much are you spending a month on LinkedIn ads?

This is so eye-catching.

Are you doing all this manually right now?

You're just testing it all manually?

All right, Callum.

As we wrap up here, people want to learn more about you online.

Where's the best place they can find you?

Guys, there you have it.

Callum launched reviews.io in 2014 and got his first users by using a viral coefficient.

He would look on Twitter for people talking about a brand, get the Twitter users to leave a review on a programmatic landing page he built for the brand, and eventually tell the brand, hey,

you got to pay us because we have all your reviews.

That then led to a big programmatic SEO motion, blew his domain rating up on Ahrefs to above 80, organic traffic over 200,000 clicks per month.

And then he said, okay, this machine is working.

Let me pour paid ads on the funnel.