Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Nathan Latka

๐Ÿ‘ค Speaker
223769 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

Okay.

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

That makes sense.

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

Okay.

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

So that's how you're paying folks.

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

Two co-founders at the beginning, right?

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

This is the hardest, the most dilutive moment in any company's history.

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

It's your co-founder equity, right?

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

How'd you guys decide who gets what?

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

You just split it 50-50 or what?

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

So employee stock option pool or ESOP 10%, CTO 30%, and you own 60% because you took the initial risk.

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

Yeah, it makes sense.

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

You know, look, putting your own money in of your own baby is eating your own dog food.

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

That's how you have to do it.

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

Help me understand though, how painful was that?

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

I mean, are we talking like a 5k check or like a 500k check?

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

Talk to me about that beautiful moment where you go from a bunch of free beta users to your first paying customer.

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

A big decision you have to make there is price.

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

What are you planning to charge?

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

And how much, obviously, the more time you have to figure this out, the better.

SaaS Interviews with CEOs, Startups, Founders
How he's going to ask 30 beta users to pay $1k/mo for his Partner Management Software

So how much are you burning today on a monthly basis?