Nathan Latka

The way she makes money is she charges a SaaS monthly fee.

Those providers, 100 of them, pay 29 euros per month.

So call it three grand a month in revenue.

But the real play she's building towards is the fund she's raising, an SPV of 10 to 15 million euros so that when that provider gets the contract to put in a million dollar heating unit, right, ground unit with the housing unit, she can fund it and then sign a contract with the housing unit as a cash flow stream.

We'll see what happens if she can get that off the ground.

Tara, thanks for taking us to the top.

You are listening to Conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

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Guys, companies like Gainsight use Benchmarket.ai to put together industry-leading reports like the Customer Engagement Report or the Future of AI Report.

Ray's done this as a one-man show.

He's got a bunch of, obviously, contractors and partners, but really there's only one, him, full-time.

It did over $2 million of revenue last year, a million specifically in building these report sales, so about 20, 25 of those, another million in sponsor revenue and his media assets.

This is the way to build a software company today.

CAC arbitrage using your media assets, which he also makes money on, so almost negative CAC,

and then start building software on top of that which he's starting to really systematize with these reports he's generating via embeddable iframes and you're trying to see it on benno.ai gainsight maxio other sites as well hey folks my guest today is ray reich he has over 30 years of experience in subscription-based software service and sas companies his passion for data-driven metrics informed decisions making started his selection to the ge executive management development program

And he was subsequently enhanced by his experiences across five successful subscription software company exits.

He is now building Benchmarket.ai, among many other things.