Nathan Latka

Ray Reich, you ready to take us to the top?

I'm ready, Nathan.

I've been looking forward to this for some time.

Me too.

See, it's funny.

You're top of mind for me because I see you executing a brilliant podcast strategy right now, but you do so many other things as well.

Where are you spending most of your time today?

And so if there's a SaaS partner listening today and let's call it B2B SaaS and they're a marketing tech company and their average price point is 12 grand a year, they could go to benchmark it and sort by those filters I just mentioned to find other comparables?

I love this.

One of the things I think you've done really well that I think we'd be remiss not to talk about is community building.

A lot of people think you need a team of 30 people and it's a lot of work.

From what I know, you're a one man wrecking machine, maybe with some consultants behind you, but you do the B2B SaaS metrics benchmark report.

You do virtual conferences that always sell out and fill up.

You do the podcast.

You have a newsletter.

Help us understand sort of your sequencing.

What came first and then how did you build around that first piece of content to grow your media empire?

I love, okay, so just to be clear, if you interview the Gong CEO, you're then using feedback from Amit in the benchmarking tool, or how do those things correlate?

I see.

Okay.