Nathan Latka

I'm going to try and push you here to actually jump into like some concrete tactics right around that acquisition date, your domain rating spiked, it looks like there's a real effort around SEO right around that acquisition date.

If so, is that true?

And to what degree is SEO important for club caddies growth?

And one of the things you have built into your product is it looks like when you launch the software to your customers, they're hosting it looks like on a subdomain, which naturally builds your backlinking sort of strategy, which is like what we see here.

Was that intentional or is that just a function of how the product works?

Interesting.

Okay.

Are there any other like practical tactics like this that you've used?

So SEO is one, are you doing any, for example, paid ads or anything like that?

Yeah, of course.

Yeah.

So tell me more about how you're using paid to scale.

Who's doing that though, Jason, right?

So like how big is the team today?

And do you have AEs that are responsible for making X amount of phone calls to touch all those golf courses each year?

How's that structured?

And on the paid side, is that mostly happening on Facebook or where are you spending paid dollars?

No, primarily Google.

That's not a challenge to do.

That makes a lot of sense.