Nathan Latka

So it again is a massive, massive holding company of thousands of software companies.

Jason, let's shift the focus here to the growth story post close because going from half a million of revenue to 9 million of revenue in five years is pretty darn impressive in a niche.

What have been the top like one or two growth channels for you?

Yeah, I mean, Jason, there's a lot of the really good products that are best in the market that nobody ever hears about.

So they never win like you're winning.

So you really have to have both.

I'm going to try and push you here to actually jump into like some concrete tactics right around that acquisition date, your domain rating spiked, it looks like there's a real effort around SEO right around that acquisition date.

If so, is that true?

And to what degree is SEO important for club caddies growth?

And one of the things you have built into your product is it looks like when you launch the software to your customers, they're hosting it looks like on a subdomain, which naturally builds your backlinking sort of strategy, which is like what we see here.

Was that intentional or is that just a function of how the product works?

Interesting.

Okay.

Are there any other like practical tactics like this that you've used?

So SEO is one, are you doing any, for example, paid ads or anything like that?

Yeah, of course.

Yeah.

So tell me more about how you're using paid to scale.

Who's doing that though, Jason, right?

So like how big is the team today?